What is Lead Generation?
Generating leads is not simply a case of procuring a list of potential clients and calling them with your company message; it’s a systematic strategy that includes:
- Brand awareness and brand management
- Personalising messages to potential prospects and existing clients
- Utilising technology to provide various ways of targeting potential clients
- Identifying genuine interest and qualifying opportunities
- Relationship management and tracking of business potential
- Ongoing management to maximise and validate sales pipelines