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What is Inbound Marketing?

What is Inbound Marketing?

Marketing today is a tricky business. No doubt it’s a key driver in generating leads for your business but the…
Generating Leads Through Cold Calling

Generating Leads Through Cold Calling

Part one – How to open a sales call Most sales people are great at building relationships with their prospective…
Lead Generation Has Changed – Cold Calling is Dead

Lead Generation Has Changed – Cold Calling is Dead

The days of buying a list and cold calling are at best endangered, and with some luck soon to be…
How to define your target market

How to define your target market

Before you embark on any marketing or lead generation strategy, it is important to know who your target market is.…
Effective Ways to Train Account Managers

Effective Ways to Train Account Managers

A communication theory exists stating that 55% is body language, 38% tonality and 7% words. World-renowned master sales strategist, Linda…
Client Relationships

Client Relationships

Success of any business is built upon effective client relationships. Within many service organisations this role is championed by the…