Many companies task their sales and marketing teams with generating new business. It’s a normal process and one that producesvarying success.
The reality is most sales people are generally very good at converting opportunities once interest is determined but they lack the drive and know-how to generate and identify effective new opportunities. Reasons for this vary, but many sales people dislike ‘cold calling’ prospects and don’t have the patience or the systems to continually follow up decision makers in a way that is likely to generate interest.
If you are ready to take the next step, contact us for a confidential discussion on arranging a campaign pilot.