Lead Generation Has Changed – Cold Calling is Dead
The days of buying a list and cold calling are at best endangered, and with some luck soon to be extinct, along with many businesses that continue to treat decision makers with such reckless disregard. Australia is particularly finite, and many organisations are limited to operating in a very specific market for their product or service. To prosper, companies must ensure that their lead generation strategy provides every chance of engagement, regardless of whether the sale opportunity is immediate or may require nurturing for extended periods of time.
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