Lead Generation Blog
The lasted news, updates, information and strategies in lead generation and how they apply to your business.
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What is Inbound Marketing?
Marketing today is a tricky business. No doubt it’s a key driver in generating leads for your business but the
How To Use Marketing Automation To Drive Lead Generation
In today’s competitive e-commerce marketplace, small percentages can generate big profits and business success. If you increase your conversion rate by a couple of percentage …
How to Organise Your Email Lists
Your email list may be a crucial part of your marketing strategy, but a mismanaged list can do more harm than good. To effectively reach …
The importance of SMS and email marketing campaigns
Marketing today is a tricky business. No doubt it’s a key driver in generating leads for your business but the
Generating Leads Through Cold Calling
Part one – How to open a sales call Most sales people are great at building relationships with their prospective customers once they are in …
Lead Express provides lead lists and telemarketing lists
Many companies approach us for ‘lead lists’ or for a telemarketing list that can be called. They feel, rightly or wrongly, that if the data …
Lead Generation Has Changed – Cold Calling is Dead
The days of buying a list and cold calling are at best endangered, and with some luck soon to be extinct, along with many businesses …
How to define your target market
Before you embark on any marketing or lead generation strategy, it is important to know who your target market is. This way, you will be …
Why the phone generates more qualified leads than any other form of marketing
Over the past 14 years, our company has built a great business from doing work that many companies don’t want to do, or simply don’t …