Lead Generation Blog

The lasted news, updates, information and strategies in lead generation and how they apply to your business.

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What is inbound marketing

What is Inbound Marketing?

Marketing today is a tricky business. No doubt it’s a key driver in generating leads for your business but the

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How to use marketing automation to drive lead generation

How To Use Marketing Automation To Drive Lead Generation

In today’s competitive e-commerce marketplace, small percentages can generate big profits and business success. If you increase your conversion rate by a couple of percentage …

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How to organise your email lists

How to Organise Your Email Lists

Your email list may be a crucial part of your marketing strategy, but a mismanaged list can do more harm than good. To effectively reach …

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Person typing email

The importance of SMS and email marketing campaigns

Marketing today is a tricky business. No doubt it’s a key driver in generating leads for your business but the

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Generating leads through cold calling

Generating Leads Through Cold Calling

Part one – How to open a sales call Most sales people are great at building relationships with their prospective customers once they are in …

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Lead Express Provides Lead Lists and Telemarketing Lists

Lead Express provides lead lists and telemarketing lists

Many companies approach us for ‘lead lists’ or for a telemarketing list that can be called. They feel, rightly or wrongly, that if the data …

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Lead generation has changed - cold calling is dead

Lead Generation Has Changed – Cold Calling is Dead

The days of buying a list and cold calling are at best endangered, and with some luck soon to be extinct, along with many businesses …

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Why you need customer profiles for marketing campaign

How to define your target market

Before you embark on any marketing or lead generation strategy, it is important to know who your target market is. This way, you will be …

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Man reading newspaper

Why the phone generates more qualified leads than any other form of marketing

Over the past 14 years, our company has built a great business from doing work that many companies don’t want to do, or simply don’t …

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