An overview of marketing automation
Many Australian companies are now looking to marketing automation as a way to deliver engaging content to new and existing customers. The days of trying to blast out the same message to your target market is rapidly being replaced with more advanced forms of client engagement. As a marketing automation company, we assist Australian businesses to integrate marketing automation strategies into their environments and then provide ongoing advice on how to get the most from lead marketing campaigns.
When embarking on email marketing campaigns, you need to know more than ‘open rates’ and potential ‘click through traffic’. Your business needs to put steps in place that readily identifies when a prospect is interested and when a prospect should be further contacted by your sales team. Anything less than that is likely to alienate your target audience and waste valuable marketing and sales resources. A marketing automation company, such as Lead Express, can help your business make the most of their marketing automation tools and strategies.
Want to know more about marketing automation?
Learn what marketing automation is, how it works and which platforms generate the best results. If you’re looking at a marketing automation solution for your business, make sure you read this whitepaper before doing anything else.
Download the full whitepaper to find out more about marketing automation.
How we use marketing automation
Lead Express uses a range of marketing automation strategies to identify the right system for your business. You can either engage us to implement marketing automation in your business or you can try the technology in our environment and we’ll manage the entire process for you. Once you’ve decided on the right technology, we can easily transition the software into your environment and then work through all parts of the implementation requirements to make sure it meets your specific needs.
To achieve this, we:
- Campaign Management and Lead Nurturing
- Email Marketing
- Lead Scoring
- Landing Page and Form Management
- Social and Multi-Channel Marketing
- CRM Integration
- Sales Tools
- Data Management
- Reporting and Analytics
- Pricing, Implementation and Services
- Access, Security and International Support
- Technology, Infrastructure and Company Information
If you want to learn more about marketing automation, lead scoring or how to develop creative content for your marketing automation campaigns, please call us for a confidential discussion.
Storm | Head of Development
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