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The importance of SMS and email marketing campaigns

Marketing today is a tricky business. No doubt it’s a key driver in generating leads for your business but the challenge is to get the balance right while still communicating your message. The moment you overdo it, people switch off. In these times of digital marketing and the use of digital lead strategies, SMS and Email …

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What is Inbound Marketing?

You’ve heard the term Inbound Marketing but what is it exactly?What does it involve?How does it differ from Outbound Marketing techniques? It helps to think of inbound marketing as a magnet, one that attracts the right kind of customer to your business. The way it does this, is primarily through sharing valuable content your prospective …

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Lead Generation

Generating Leads Through Cold Calling

Part one – How to open a sales call Most sales people are great at building relationships with their prospective customers once they are in front of them, face-to-face. A good sales person will thrive in that environment; knowing how to show their authentic personality and connect with people; on top of thoroughly knowing what …

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The importance of SMS and email marketing campaigns

What is Inbound Marketing?

Generating Leads Through Cold Calling