Sending information to prospects needs careful thought and an effective strategy adopted to make sure that the direct mail being sent is engaging and likely to achieve the results being forecasted. Over many years, our company has seen and utilised some of the most innovative ways to deliver engaging information. Before executing direct mail campaigns that may prove to be costly and ineffective, there are a few points to consider:
It is essential to make sure that the person included in your direct mail marketing plan is the person that makes or influences the decision for your product and/or service. Failure to check decision maker information will result in lower engagement and impact your lead generation efforts
Make sure the person’s name, title, company name, company address and postcode are all accurate and someone has checked the information prior to any direct mail campaigns being sent. If your company does not have the resources to perform that checking process, we have a team of data washers that will do the work for you. Failure to check the accuracy of the information will result in a lot of return mail and impact the results able to be achieve through lead generation calling support.