Direct Mail Marketing

Direct Mail Marketing & Campaigns are effective strategies that drive engagement with your target audience. If you need help implementing or managing your direct mailing campaigns then talk to us today.

Direct Mail Marketing & Campaigns

Sending information to prospects needs careful thought and an effective strategy adopted to make sure that the direct mail being sent is engaging and likely to achieve the results being forecasted. Over many years, our company has seen and utilised some of the most innovative ways to deliver engaging information. Before executing direct mail campaigns that may prove to be costly and ineffective, there are a few points to consider:

It is essential to make sure that the person included in your direct mail marketing plan is the person that makes or influences the decision for your product and/or service. Failure to check decision maker information will result in lower engagement and impact your lead generation efforts

Make sure the person’s name, title, company name, company address and postcode are all accurate and someone has checked the information prior to any direct mail campaigns being sent. If your company does not have the resources to perform that checking process, we have a team of data washers that will do the work for you. Failure to check the accuracy of the information will result in a lot of return mail and impact the results able to be achieve through lead generation calling support.

Avoid lots of information or lengthy sales material in any direct mail campaigns being sent. Certainly, avoid catalogues or glossy brochures on a first approach. Instead, consider a professional letter that is printed on high quality stock. Ensure the letter is hand signed in blue ink and the envelope is also of very high quality. Ensure the postage is an actual stamp and not a printed mark that usually marks volume. Taking care to recognise these little things will significantly improve engagement of the direct mail.
Being personal works. Ensure the message is straight to the point, highly professional but also personal. The executive signing it from your end should be at pier level of the person receiving the direct mail. Where possible, avoid sending to senior decision makers / influencers from junior stakeholders as part of your direct mail marketing plan.
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Date published: 17/04/20195.0 / 5 stars