Tracking leads and outcomes
So you’re trying to increase brand awareness, build new relationships with your target market and ultimately generate more sales. Great! It’s taken some time, but you’ve done your research and you have finally selected a provider you feel comfortable with and who will represent your brand professionally and effectively in the market. You’ve probably begun the set up and scoping phase with our team, perhaps you have already seen some leads come through or have spoken to some new opportunities. Now the next question is… how much thought have you put into how those leads are going to be tracked and how to easily report on the outcomes?