Factsheets
Effective lead generation strategies
In today’s dynamic and somewhat fickle market, it is essential to formulate an appropriate lead generation strategy prior to letting your sales team loose on an important list of prospects. A ‘one-size-fits-all’ lead-generation strategy that churns out the same monotonous message will result in lower penetration rates. Companies need to think of new and innovative ways to target their chosen market in order to separate themselves from the competition.
