Case Study: Confirming Attendees and Boosting Course Sales for an Event Company with Lead Express


This case study highlights the success of an event company that leveraged Lead Express’s distinctive outreach strategies. Tasked with confirming attendees from online registrations and selling courses to these attendees, Lead Express utilised their unique methods to achieve remarkable results.


The event company, despite achieving a substantial number of online registrations for their events, faced a common challenge: confirming the actual attendance of these registrants. They also sought to boost their course sales to event attendees. To address these goals, the company engaged Lead Express.


Lead Express employed its renowned multi-channel outreach and executive calling team to drive attendee confirmation and course sales:

Attendee Confirmation

The executive calling team at Lead Express reached out to all the individuals who had registered online for the events. They confirmed the details, ensuring that potential attendees had all the necessary information and addressed any issues or concerns that might hinder their attendance.

Course Sales

Beyond confirming attendees, Lead Express also took the opportunity to market and sell the event company’s courses to these attendees. The executive calling team introduced these courses during their calls, explaining the benefits and value these courses could provide.


Lead Express’s strategy yielded impressive results. They managed to confirm over 60% of the attendees who had registered online, significantly reducing the uncertainty surrounding event attendance and helping the event company plan more effectively.

Moreover, by leveraging these confirmation calls to sell courses, Lead Express facilitated a notable increase in course sales. Event attendees, having been made aware of these valuable offerings, showed keen interest, leading to an increased uptake in course registrations.


This case study illustrates the efficacy of Lead Express’s unique approach in achieving dual objectives for the event company: confirming event attendees and boosting course sales. By utilising their skilled executive calling team, Lead Express not only reduced uncertainty for the event company but also enhanced their revenue through increased course sales.

This success serves as a testament to Lead Express’s ability to adapt their approach to diverse client needs and deliver measurable results. It’s a striking example of how strategic outreach can turn an initial point of contact into a substantial opportunity for growth and revenue generation.

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