In the first episode of B-exec, James Cashmore discusses how to implement effective sales strategy with sales leader, Scott Eabry. Scott has over 20 years of experience as a sales strategist across many industries, helping business develop and implement the right strategy for the their market.
In their discussion, James and Scott cover the challenges many businesses face in identifying their current sales strategy, how to align that strategy to the right target market, the importance of monitoring performance and more.
