Marketing automation

While many in business have heard of marketing automation, few properly understand just exactly what it is. Furthermore, the term has been attributed to a variety of features and capabilities which makes a concise definition difficult. Traditionally, marketing automation referred to the automation and streamlining of various repetitive tasks to improve the overall efficiency of marketing campaigns. Today marketing automation has evolved into a comprehensive suite of capabilities and influences which allow businesses to provide tailored content and services through multiple online channels in order to increase sales efficiency, revenue, and retention.