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Book cover - The importance of a good prospect list

The importance of a good prospect list

There are a few ways to obtain a good prospect list but rushing out and purchasing one from a data company may not be the most effective way.

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Book cover - Tracking leads and outcomes

Tracking leads and outcomes

So you’re trying to increase brand awareness, build new relationships with your target market and ultimately generate more sales.

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Book cover - Understanding B2B lead generation

Understanding B2B lead generation

As a company that generates hundreds of B2B opportunities every day, we are seeing a major shift in prospect behaviour.

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Book cover- Understanding return on lead marketing investments

Understanding return on lead marketing investments

Lead generation is not an exact science. It takes time and effort to structure a regular flow of quality leads.

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Book cover - The January myth

The January myth

There is a common misconception in some parts of the market that it is best to wait until later in the year.

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Book cover - Effective lead generation strategies

Effective lead generation strategies

Gone are the days of traditional business marketing.

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